Did you ever read a really good post on social media that got a ton of reactions, comments, and shares?
Now you follow the person who created that post everywhere, anxiously awaiting their next post.
You are a raving fan!
Creating engaging posts is an art form.
There are two kinds of people out in your social communities – your passive followers and your raving fans.
The first kind does not bring much value, engagement, feedback, or sales.
However, raving fans will actively engage with your content, share it with others, and advocate for your brand and you will establish a deeper connection with them.
This leads to increased brand loyalty, and ultimately, more conversions and sales. (And the algorithms like it too! ?)
So, how do you create the types of posts that turn your passive followers into raving fans?
Here are 5 posting categories to consider using.
1) Personality Posts
People want to connect with people like them. Showing off your personality helps followers get to know the real you better.
Here are a couple of ideas for personality posts.
- Behind-the-scenes glimpses of your business life.
- Favorite books, music, movies, and hobbies.
- Fun facts about you that others can relate to.
These types of posts will build authenticity, relatability, and trust with people on your pages so they know that you are a normal person just like them and may have several things in common.
2) Vulnerability Posts
By opening up about your vulnerabilities, you create a safe space for others to do the same. This creates deeper connections within your community.
People connect with feelings, emotions, and stories.
Here are some ideas for this type of content.
- Share your thoughts and feelings on relevant topics or current events in your industry.
- Tell stories that describe who you were before you became who you are now.
- Open up about your struggles, fears, or insecurities, and share how you’re working through them. We all have them. Posting about these things creates a deeper bond with your followers.
3) Giving Back / Contribution Posts
People like working with people who genuinely care about others.
Let your audience know what you do to pay it forward.
In addition, you can celebrate and highlight others in your community. Show your followers that you see what they are doing and that you are there to celebrate their wins.
You can create these easily by recognizing the efforts, strengths, and wins of other individuals.
Who can you highlight or put in the spotlight?
- Group members
- Current or past clients
- People in your niche who are achieving remarkable things
4) Credibility Posts
These posts reinforce your reputation as a trustworthy source of information and expertise. You need to become an authority in your field. Let’s face it, you can talk about what you can do until you turn blue, and yet when it is that one time someone else says how good you are at what you do, everyone pays attention.
Share the following to increase your credibility.
- Testimonials
- Case studies
- Expertise and credentials
Another thing that increases your reputation from 0 to 100 is partnerships. If you do a business event or interview with a high-level person in your field, people will immediately trust you more.
5) Value Posts
Delivering value should be at the core of your content strategy.
Value posts demonstrate your commitment to helping your followers succeed and make informed decisions.
THIS turns them into raving fans!
Ask your audience for feedback and suggestions or do surveys or polls to see exactly what they are looking for. Then, create posts on those topics and deliver as much value as you can to solve their needs. This will set you apart from competitors.
Here are 3 value post ideas to start with:
- Offer practical tips and actionable advice.
- Provide how-to guides or solutions to common challenges.
- Share resources like apps, tools, spreadsheets, or websites that can help your followers achieve their goals or make their lives easier.
Now you should have lots of ideas for the types of Facebook posts.
Using these types of posts will convert your regular followers to raving fans for life.
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If you want to learn more about how to create posts that get the engagement you really want, check out our free 5-day email course – The Facebook Content Blueprint – where you will learn how to create raving fans using social media!
