Have you noticed that doing things the “normal” way doesn’t exactly help you stand out?
If you want different results, you’ve got to try a different approach.
Here are 5 breakthrough moves you can use to grow your coaching or consulting business without blending in with the crowd.
These ideas are a little unconventional. A little bold. And a lot of fun.
1) Launch a Micro-Experience Offer
Forget the typical discovery call. Instead, offer something short, powerful, and focused.
Try this:
Offer a 15-minute “Quick Win” session—like a Messaging Makeover, Content Spark, or Clarity Call—where your potential client walks away with one clear, useful takeaway.
Why this works:
- It gives immediate value
- It’s low-pressure
- It gets people talking about you
Tip: Name it something fun and specific. People are more likely to say yes to something that sounds unique and helpful.
2) Use AI for Hyper-Personalized Content
Generic content is everywhere—and most of it sounds the same. Let’s change that.
Try this:
Use tools like ChatGPT or Claude to create mini-content sets for specific client types. You can tailor your posts, emails, or videos to speak directly to someone’s pain point or goal.
Why this works:
- People notice when something feels like it’s just for them
- You build connection faster
- It helps you stand out in a sea of sameness
Tip: Segment your email list or social content by audience type—then ask AI to help you craft content that hits the mark for each one.
3) Turn Your Process Into a Visual Framework
You may not realize it, but the way you do what you do? It’s gold. And it deserves to be shown off.
Try this:
Create a visual map or framework of your signature process. It can be a sketch, a flowchart, or a branded graphic—just make it easy to understand at a glance.
Why this works:
- People remember visuals more than words
- It positions you as the expert with a system
- It helps clients “get” what you do faster
Tip: Give your process a name.
4) Share Unfiltered Behind-the-Scenes Content
People crave authenticity. So why not show the real stuff?
Try this:
Record a short video walking through your own planning session, livestream a brainstorming moment, or even share a client story (with permission!) to show how you actually work.
Why this works:
- It builds trust
- It shows you’re human (and relatable)
- It gives potential clients a taste of your style
Tip: Don’t overthink it. Done is better than perfect. Raw is often more powerful than polished.
5) Collaborate With an Unexpected Partner
This one’s fun—and opens the door to fresh ideas and fresh eyes on your biz.
Try this:
Team up with someone outside your niche to do a co-hosted challenge, podcast episode, or mini-workshop. Think: a mindset coach + a tech expert or a wellness coach + a financial strategist.
Why this works:
- You reach new audiences
- You bring a unique twist to your offer
- You often create something better together
Tip: Choose someone who shares your values—but brings something totally different to the table.
You don’t need to follow the same playbook as everyone else. In fact, the more you break the mold, the more people notice you.
So this week, pick just one of these ideas and give it a try. See how it feels. Watch how people respond. And let that be your next big move.
You’ve got this—and you don’t have to do it the “normal” way.
Not sure what you could do in your business that is unconventional to help you stand out from the crowd? Click here for a free 15-minute “Why Be Normal” consult where you will leave with 3 ideas to add to your list of unique, unconventional moves for your specific business!
