The Best Hire You’ll Never Pay For

How many hours did you spend last week doing things that had nothing to do with actually coaching or consulting?

Drafting emails. Answering the same questions you’ve answered a hundred times. Trying to remember where you left off on that proposal. Scheduling and rescheduling and rescheduling again.

If you’re like most coaches and consultants I talk to, the answer is… a lot.

There’s a better way. And it doesn’t require hiring anyone, adding more hours to your day, or figuring out some complicated new system.

It’s called an AI assistant. And once you start using one, you’re going to wonder how you ever ran your business without it.

What Exactly IS an AI Assistant?

Think of it like having a really smart helper available 24 hours a day, 7 days a week, 365 days a year who never gets tired, never has a bad day, and never asks for time off.

An AI assistant is a tool you can talk to, yes, just like a real conversation, and ask it to help you with tasks in your business. You can give it information, ask it questions, have it write things for you, help you think through problems, and so much more.

Tools like ChatGPT, Claude, and Gemini are all examples of AI assistants. And the best part? Most of them are free or very low cost to get started.

What Can an AI Assistant Actually Do for Your Business?

This is where it gets really fun. Here are just a few things an AI assistant can help you with right now:

• Writing and Communication Do you need to send a follow-up email but are sitting there staring at a blank screen? Tell your AI assistant who you’re writing to and what you want to say. It’ll give you a solid draft in seconds. You tweak it, make it sound like you, and hit send. Done.
• Answering Repetitive Questions If you find yourself answering the same questions over and over about your services, your process, or how to work with you, you can use an AI assistant to help you build out FAQ content, create canned responses, or even set up a simple chatbot on your website.
• Preparing for Client Calls Drop some notes about your client into an AI assistant before a call and ask it to help you pull together talking points, questions to ask, or a simple agenda. You’ll show up more prepared in half the time.
• Brainstorming and Strategy Stuck on what to post this week? Not sure how to position a new offer? Ask your AI assistant. It won’t always nail it perfectly, but it’ll get your brain moving in the right direction fast.
• Summarizing and Organizing Have a long document, a transcript, or a pile of notes you need to make sense of? Hand it over to your AI assistant and ask for a summary. What used to take an hour can take five minutes.

“But I’m Not a Tech Person…”

I hear this all the time. And I want you to hear me when I say this: you do not need to be a tech person to use an AI assistant.

If you can send a text message, you can use an AI assistant. It really is that simple.

You just type what you need in plain, everyday language, and it responds. No special codes. No complicated setup. No tech degree required.

The hardest part is just starting. Once you do, you’ll be off and running.

How to Get Started This Week

You don’t need a big plan. You just need to pick one thing.

Think about one task you did last week that ate up your time but didn’t really need YOU specifically to do it. That’s your starting point.

Open up a free AI assistant — ChatGPT or Claude are great places to start — and just ask for help with that one thing. Treat it like you’re texting a really smart friend.

That’s it. One task. One tool. One first step.

Once you see what it can do, you won’t want to stop.

You started your business because you’re good at what you do and you want to help people. Not because you love spending half your day on tasks that drain your energy.

AI assistants are not here to replace you. They’re here to free you up so you can spend more time doing the work that only YOU can do.

Your clients need your expertise, your insight, and your heart. Let AI handle the rest.

So, what’s the first task you’re handing off? Drop it in a post over in the Stand Out & Succeed Facebook group. I’d love to hear what you’re going to get off your plate!