As a coach or consultant, you know how important it is to stand out from the crowd. But how do you tell potential clients who you are and what you do in a way that grabs their attention?
The answer is a unique purpose statement. Here are some tips on how to create one that will make your business shine.
What is a Purpose Statement?
A purpose statement is a short message that tells people what you do and why you do it. It’s like a mini-ad for your business. A good purpose statement helps your ideal clients understand quickly if you’re the right fit for them.
It tells the world who you are, what you do, and why you’re the best choice for your ideal clients.
Why You Need a Strong Purpose Statement
Having a clear purpose statement helps you:
- Connect with your target audience
- Stand out from other coaches and consultants
- Explain your value quickly and easily
- Attract more of the right clients
How to Create Your Perfect Purpose Statement
Follow these steps to craft a purpose statement that truly represents your coaching or consulting business:
- Know Your Audience: Think about who you want to help. What problems do they have? What are their goals? Understanding your ideal clients is key to creating a purpose statement that speaks to them.
- Define Your Unique Approach: What makes your coaching or consulting different? Maybe it’s your background, your methods, or your personality. Highlight what sets you apart.
- Focus on Benefits: Don’t just list what you do. Tell people how you can help them. What results can they expect from working with you?
- Keep It Short and Simple: Your purpose statement should be easy to understand and remember. Aim for one or two sentences at most.
- Use Strong, Clear Language: Avoid jargon or complicated words. Use active verbs and specific terms that your audience will relate to.
- Test and Refine: Share your purpose statement with others and ask for feedback. Keep tweaking it until it feels just right.
Examples to Inspire You
Here are a few examples to get your creative juices flowing:
- “I help busy professionals find work-life balance through simple, actionable strategies.”
- “I guide small business owners to double their profits without working more hours.”
- “I transform struggling teams into high-performing powerhouses using proven communication techniques.”
Put Your Purpose Statement to Work
Once you have your perfect purpose statement, use it everywhere:
- On your website
- In your social media profiles
- On business cards
- When you introduce yourself at networking events
Your purpose statement isn’t set in stone. As your business grows and changes, update it. The most important thing is that it always reflects the true purpose of your work and speaks directly to the people you want to help.
Take the time to craft a statement that truly represents you and watch your business soar!
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Looking for more ways to set yourself apart from the crowd? Check out my latest book – The Unicorn Factor – Demystifying Marketing Content To Set You Apart From The Crowd. Available on Amazon Sept. 12, 2024.
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