Most coaches and consultants start out by doing whatever works in the moment—posting on social media, chasing clients, and trying different programs. But if you want a business that grows steadily without stress, you need a global strategy.
No, this doesn’t mean taking your business worldwide (unless you want to!). It means having a big picture plan that helps you grow in a way that’s simple, smart, and sustainable.
The 3 Key Parts of a Solid Strategy
A great business strategy needs three things:
1) Vision: Know Where You’re Going
If you don’t have a plan, you’ll feel like you’re just winging it every day. Instead, ask yourself:
- What do I want my business to look like a year from now?
- Who do I want to work with?
- What kind of offers do I want to sell?
Pro Tip: Write a one-sentence goal for your business. Keep it simple, like:
“I help [who you help] solve [the problem you solve] so they can [the big result].”
2) Execution: Take the Right Steps
A vision is great, but nothing happens without action. Your strategy should answer:
- How will I attract clients? (social media, referrals, speaking, etc.)
- What’s my main offer? (1:1 coaching, group programs, courses, etc.)
- What systems do I need? (AI tools, email marketing, scheduling, etc.)
Pro Tip: Focus on one big goal at a time so you don’t get overwhelmed!
3) Adaptability: Be Ready to Adjust
Even the best plan needs tweaks along the way. What worked last year might not work next year. That’s why checking in on your strategy is so important.
- Test different offers to see what sells best
- Adjust your marketing if something isn’t working
- Be open to new ideas—business is always changing!
Pro Tip: Every 90 days, check in on your goals. Are you on track? If not, what needs to change?
How to Make Your Business Easy to Grow
Growing a business shouldn’t mean working more hours.
- Stop trading time for money – Add digital courses, memberships, or group coaching so you can help more people at once.
- Use AI and automation – AI can help with emails, social media, and client follow-ups, so you don’t have to do everything manually.
- Build a brand people trust – When your message is clear and consistent, it’s easier to attract the right clients.
Why Solopreneurs Need a Strategy (Not Just Big Businesses)
A lot of small business owners think strategy is only for big companies. But really, it’s even MORE important for solopreneurs.
Here’s just a few reasons why:
- It keeps you focused, so you’re not just guessing what to do next.
- It makes your business run smoother, with fewer ups and downs.
- It helps you grow without burnout, so you don’t feel exhausted all the time.
Think of it like this: Would you rather build a strong, solid foundation or keep trying different things and hoping they work?
Your Next Steps: Map Out Your Own Strategy
Step 1: Write your business vision. What do you want in 1, 3, and 5 years?
Step 2: Pick one scalable offer. How can you serve more people without working more hours?
Step 3: Automate one part of your business. What’s something you do manually that AI or systems could handle?
Step 4: Check your strategy every 90 days. Make small changes as needed!
Having a global strategy isn’t about making things complicated; it’s about making business easier. When you have a plan, you don’t have to guess what to do next.
_______________________________________________________
Want help mapping out your strategy? Grab my free Global Strategy Roadmap to get started today!
