How to Easily Build Your Email List Using a Lead Magnet

Are you looking to grow your email list but don’t know where to start? Let me tell you a little secret: lead magnets are your best friend. They’re like magical tools that attract people to your email list.

A lead magnet is something valuable you give away for free in exchange for someone’s email address. It can be a checklist, eBook, video tutorial, or even a discount code. The goal is to offer something so irresistible that your potential clients can’t help but sign up.

Let me walk you through the simple steps to create a lead magnet and set up email automations.

Step 1: Know Your Audience

Before you create a lead magnet, you need to know who you’re creating it for. Think about your ideal client. What are their pain points? What do they need help with? Once you understand their needs, you can create a lead magnet that speaks directly to them.

Step 2: Choose Your Lead Magnet Type

Keep it simple. Don’t overcomplicate things. Your lead magnet doesn’t need to be 50 pages long. Even a one-page checklist can be incredibly valuable if it addresses a specific need.

Here are some popular types of lead magnets:

  • Checklists: Simple and easy to create. Perfect for quick wins.
  • eBooks or Guides: More detailed and informative.
  • Templates: Ready-made solutions that save time.
  • Video Tutorials: Great for visual learners.

Pick one that fits your audience’s needs and your expertise.

Step 3: Create Your Lead Magnet

The more specific your lead magnet, the better. Instead of a generic “Health Tips” guide, try something like “10 Easy Breakfast Recipes for Busy Mornings.” This makes it clear and compelling to your target audience.

Now, let’s create your lead magnet. Here’s a quick guide:

  1. Pick a Topic: Choose a topic that solves a specific problem for your audience.
    • Health Coaches: “7-Day Meal Plan for Busy Professionals”
    • Business Consultants: “5-Step Guide to Boosting Your Productivity”
    • Life Coaches: “10 Affirmations to Start Your Day Right”
    • Fitness Trainers: “Home Workout Plan for Beginners”
    • Marketing Consultants: “The Ultimate Social Media Checklist”
  2. Design: A well-designed lead magnet looks more professional and is more likely to be shared. Use attractive fonts, colors, and images. Tools like Canva can help you create beautiful designs even if you’re not a graphic designer.
  3. Write the Content: Make sure your content is valuable and easy to understand. Use bullet points, short paragraphs, and clear language.
  4. Add a Call-to-Action: At the end of your lead magnet, include a call-to-action that encourages readers to take the next step (like booking a call with you).

Step 4: Set Up a Landing Page

You need a place where people can sign up to get your lead magnet. This is where the landing page comes in. Here’s what you need:

  1. Headline: Catchy and clear, telling visitors what they’ll get.
  2. Description: A brief description of your lead magnet and how it will help.
  3. Sign-Up Form: A simple form where visitors can enter their name and email address. This is how you build your email list!
  4. Visuals: Include images of your lead magnet to make it more appealing.

Step 5: Email Automations

Once someone signs up, you need to deliver your lead magnet and start building a relationship.  It is set up so once they download your lead magnet, an automated “drip campaign” starts where you “drip” additional information to keep the audience engaged. It is essentially a series of pre-written emails sent automatically on a schedule.

Here’s a simple drip campaign example:

Day 1: Welcome Email – Deliver the lead magnet and thank them for downloading.

Day 3: Value Email – Share a helpful tip or resource related to your lead magnet.

Day 5: Personal Story – Tell a personal story that relates to your services. Show your human side.

Day 7: Offer – Present a special offer, like a free consultation.

Use the subscriber’s name and any other information you have to make your emails feel more personal. This helps build a stronger connection.

Pay attention to feedback from your subscribers. If they’re not engaging with your emails or downloading your lead magnet, find out why and make improvements.

Tools to Use

  • Mailchimp: Great for beginners. Easy to set up automations.
  • ConvertKit: Perfect for creators and coaches. Advanced features for email sequences.
  • Canva: For designing your lead magnet.
  • WordPress or Leadpages: To create your landing page.

Note: There are many tools out there, these are just a few to get you started.

There you have it!

A simple guide to building your email list using a lead magnet.

Remember, the key is to offer something valuable that solves a problem for your audience.

Follow these steps, and you’ll see your email list grow in no time. Happy list-building!


Would you like help getting your lead magnets created? We offer a done-with-you service that will help you get everything you need set up and ready to start building your email list.  to book a free, no obligation call to learn more.