So, you’ve decided to start your own business, congratulations!
Now comes the exciting (and sometimes daunting) task of choosing a name.
Your company’s name is more than just a label – it’s the first impression you make on potential customers and a key part of your brand identity.
So, how do you pick the perfect one?
There are millions of companies worldwide.
Many choose to brand their company using their name.
While this may work well for a law firm, it does not work well for coaches and consultants.
Think of some of the big names out there. Many of them, who have branded their name, are now looking to move away from their businesses and retire. Not quite as easy to do when YOU are your brand.
Unlike naming a bakery or a tech startup, your coaching business has a unique twist: it’s centered around you and the expertise you bring.
While it might seem like the natural thing to do, using your name for your coaching business has some considerations:
- Focus on Impact, Not Identity: Your clients care more about the results you deliver than your last name. A descriptive name can instantly tell them what kind of transformation you offer.
- Scalability for the Future: Imagine your coaching practice booming beyond local borders. Does “Sarah Jones Life Coaching” resonate with a global audience?
- Building a Brand, Not Just a Business: Your name alone doesn’t build brand recognition. A catchy, memorable name helps you stand out and establish a strong identity.
Tips for Choosing Your Brand:
- Brainstorm: Think about
your niche, your coaching style, and the kind of clients you attract. Jot down keywords that capture these elements. Research similar businesses to see what resonates but aim for something unique!
- Memorable Mantra: Your name should be easy to remember, pronounce, and spell. Imagine potential clients trying to find you online – avoid tongue twisters and complex spellings.
- Future-Proofing Your Expertise: While your niche might be clear today, consider if your business could expand its offerings. Will the name still be relevant if you branch out? Trust me, re-branding is not a fun exercise!
- Domain Done Right: Before falling in love with a name, check the domain name and social media handle availability. Consistency is the key to building brand awareness.
- Client Call to Action: Get feedback from potential clients. Run your top contenders by them and see how they react. Does the name evoke the right emotions and communicate your value proposition?
Beyond the Name:
- Creative Freedom: Don’t be afraid to get inventive! Some of the most successful coaching brands have unique, made-up names that are catchy and memorable.
- The Power of a Tagline: A tagline can add another layer to your brand identity, clearly explaining what you do and who you help.
- Design Harmony: Once you have a name, consider how it will translate visually. Think about logo design and how the name will look on your website and marketing materials.
With a little brainstorming, research, and creativity, you can land on a name that perfectly captures the essence of your brand and sets you on the path to success.
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If you would like help brainstorming your new business name, click here to set up a free, no gimmicks or sales, call where I will help set you on the right path to choosing the best name for your new venture.